Globalization and Localization

India as we know is a land of more than 22 languages and is a firm believer of unity in diversity. But why is it that the same person who was speaking with you in Hindi or English suddenly starts speaking in his regional language to a person who happens to be from his state, district, hometown, galli or mohalla whatever in your presence. And suddenly you feel as if you are from planet Mars. Surprisingly this happens alot in the so called Global software companies where we as Indians talk of globalization and by heart we are still localised. I am not against using the regional language in offices but then we should not be calling ourselves as global company just because we can speak english in front of clients. As a matter of fact we have still not evolved at a national level as one company. We still work in silos in a country where for a person from a office from one state is considered as a different type of organism in his same company's office in other state of India. I think the only reason being the absence of national language as common language in communication apart from english.


Its sad that we as Indians take pride in speaking in english in the global market as its an international language but are shy or handicapped at using the national language of our country.